Who Owns LuckyLand Slots? The Shocking Truth About VGW Holdings

LuckyLand Slots is owned by VGW Holdings, also known as Virtual Gaming Worlds (VGW), a social gaming company based in Perth, Australia. The company was founded and is led by CEO Laurence Escalante, who has built VGW into one of the largest sweepstakes casino operators targeting players in the United States. VGW first launched LuckyLand Slots in 2018 after acquiring the brand, and today it operates over 200 slot games on the platform for US players.

VGW Holdings runs three main sweepstakes casino businesses under its umbrella: LuckyLand Slots, Chumba Casino, and Global Poker. All three platforms operate using a sweepstakes model that allows players in the United States to enjoy casino-style games without traditional online gambling restrictions. Chumba Casino launched in 2015, LuckyLand Slots followed in 2018, and Global Poker entered the market later with its unique poker sweepstakes format. Together, these three brands serve millions of players across the US.

In 2025, CEO Laurence Escalante announced a major ownership change by seeking to acquire 100% of VGW Holdings. At that time, Escalante and his existing team owned about 70% of the company, while investors held the remaining 30%. Escalante offered AU$5.05 per share (approximately US$3.40) to buy out those investors completely. This move would make VGW a fully privately owned company under Escalante’s direct control, giving him complete decision-making power over LuckyLand Slots and the other brands.

LuckyLand Slots has faced regulatory challenges in several US states since its launch. In April 2025, the Delaware Division of Gaming Enforcement issued a cease-and-desist order against VGW’s LuckyLand Slots brand for operating illegal online gaming. Maryland also took similar action against the platform. Despite these challenges, LuckyLand Slots continues to operate legally in most US states where sweepstakes casinos are permitted, offering players generous bonus offers that include free sweeps coins worth up to $50 for new sign-ups.

The company is currently expanding its brand beyond just slots by launching a new platform called LuckyLand Casino in late 2025. This rebrand includes a wider variety of games beyond the original slot focus, such as table games and live dealer options. VGW stated that LuckyLand Casino represents a “vibrant new” direction for the brand while the company is still evaluating the future of the original LuckyLand Slots platform. This expansion comes as the social casino market in the US continues to grow, with sweepstakes casinos attracting over 10 million active players nationwide.

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